Record how the committee resolves a conflict between commercial and family priorities.

Family Office Private Wealth Journal · Editorial research desk · 2 November 2026

Companion to Navigating Dual Logics: Sensemaking and Investment Behavior in Single-Family Offices by Silke Vandermeulen; Anneleen Michiels; Wim Voordeckers; Tensie Steijvers.

Decision in practice

A family-backed venture clears the mission screen but falls below the commercial hurdle. Presenting a single blended score makes the subsidy invisible.

Committee assignment

Require the sponsor to state the commercial case first, then identify the nonfinancial objective and the capital explicitly authorized for it.

Record and decision rule

Two votes and two recorded rationales. Refer the proposal back if a commercial exception has no accountable budget holder.

Illustrative application by the editorial desk. The source authors did not evaluate or endorse this procedure.