Agentic appeals increase charitable giving in an affluent sample of donors

Ashley V. Whillans; Elizabeth W. Dunn

PLOS ONE · 2018-12-06
Research article · randomized field experiment · Version of record · publisher XML retrieved 2026-10-24 · CC BY 4.0 · 4,721 words

Original source: Volume 13 · Issue 12 · e0208392

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Title: Agentic appeals increase charitable giving in an affluent sample of donors
Human authorship: Ashley V. Whillans; Elizabeth W. Dunn
Source: Complete manuscript edition 2026-10-24
Editorial record: Attributed Creative Commons source edition. Original publication and authorship remain with the source. Hosting is not a new peer-review decision.

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Original authors / creators: Ashley V. Whillans; Elizabeth W. Dunn
Original publication: PLOS ONE · Public Library of Science · 2018-12-06
Source & version: Authoritative source ↗ · Version of record · publisher XML retrieved 2026-10-24
doi:10.1371/journal.pone.0208392
License & retained notices: CC BY 4.0
© 2018 Whillans, Dunn
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This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Article-specific publisher XML license href: http://creativecommons.org/licenses/by/4.0/.
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Evidence limits: One US business-school annual campaign; neighborhood income is an imprecise proxy for individual wealth; no significant participation effect; mechanism unresolved; past-donation moderation exploratory; persistence and other causes not established. No family-office or beneficiary-outcome study.
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